The reason I would like to nominate Beth is that she is completely Self-made, having started in the industry at just 17. She quickly created a voice that would be listened to in a male-dominated industry and as a young woman and proved her worth by working crazy hours in London for very little money. Fast forward 7 years and she has become one of the most respected and in-demand UI/UX designers in the UK that has built an impressive portfolio of work and a successful business. As a quality freelancer, it is often very difficult to self-motivate oneself, but Beth can do that, I don’t ever recall her not hitting a project deadline. In conjunction, the projects are always incredibly successful from a UX and conversion point of view plus they deliver beautiful, luxurious interfaces for anyone using them. That balance and skill are hard to come by and this tells in referrals she gets and the quality of clients she has worked with recently. In the last few years Beth has designed and worked with some of the biggest teams and brands out there as a sole business owner, these include: Benefit Cosmetics, Samsung, Jumeriah, and Warner Brothers plus she has worked with big agencies such as AKQA, M&C SAATCHI. She is often the only woman in a team whilst working across a lot of male-dominated industries such as automotive (BMW/MINI, Jaguar Land Rover, Lucid Motors) and now evolving more within the gaming industry. This gives her a unique perspective where she can use her skills to help guide these types of businesses to their ideal client – which is often a good % of women. When it comes to the Gaming sector, she has always been fascinated with the idea of creating whole worlds and creating your own rules. And that impact on how people interact with those games will drive her to push the boundaries of what she can achieve. What I like is she engaged with some local indie gamers to help get to know the industry better and work out where she wants to be in the future. Beth always ensures her voice and opinion is heard in the right way and people are surprised by that, but they always listen and respect her view. This has played out recently when taking into account LGBTQ+ users being considered when designing and adding representation. These ideas pushed the boundaries of the platform and company she was working with. She is easy to work with and can get along with anyone and this shows in the repeat high-end business she continually gets. What I really like is her passion for making her work accessible and making sure designs are accessible for anyone to use, working with teams to ensure certain requirements are met for people with disabilities such as vision impairment, which often gets overlooked. Beth has worked on a variety of projects from web and app work to experimental experiences to AR/VR and gaming and she likes to push herself out of her comfort zone. Here are some examples of her work: https://www.charlestyrwhitt.com/uk/home https://www.jumeirah.com/en – Here Beth designed the mobile booking journey for the Burj Al Arab I hope this gives you a better understanding of why Beth deserves to win this prestigious award and I have no doubt she will accomplish great things in the industry and wholeheartedly recommend her.