Erin was our first marketing hire at Pickr. When she joined at the start of 2019 our App hadn’t launched, and she was set the task of building online presence and momentum for our fledgling brand. In just 7 months she’s taken our marketing activity from zero to 100 miles per hour. She planned and executed a phenomenally successful content strategy. Particularly noteworthy was her #BalanceforBetter series of interviews for International Women’s Day. Not only did Erin manage to secure interviews with relevant senior female leaders in our industry, but the content was so good it was shortlisted for a ‘UK Content Award’. Work like this has helped us to quickly establish ourselves as an industry thought-leader. We’ve had a consistent stream of inbound enquiries from potential customers off the back of seeing her articles. When our App launched in May her priorities shifted to driving fibre workers to download our App. Fibre workers are our supply – and engagement from this community is what will make or break our business model. Erin was able to use her experience, and ability to drive our Facebook ads campaign, ensuring we were able to maintain a low cost-per-acquisition and could evidence return on investment. So far Erin’s work on building our online community has led to over 1000 fibre workers joining our app, which from a cold start is fantastic. Erin has been instrumental in our efforts to incorporate high quality video production into our digital marketing. Her most recent videos had a reach of a whopping 50,452 on Facebook. One of the best parts of working with Erin is her constant willingness to innovate. We’re really excited about her latest online marketing idea called the ‘Pickr Lounge’ – a new online video series that she’s currently developing.