Best Newcomer Award

Do you have a newcomer in your team? Nominate someone who has joined your company in the last year and really hit the ground running.

Entry Criteria

Criteria for the Best Newcomer category:

-Nominee has joined their company in the last 12 months (at time of nomination)

Successful nominations should detail but not be limited to the following:

– When the nominee has gone above/beyond what is expected of them
– What makes them stand out from other newcomers you have had in the past
– How the business has benefited from the nominee being hired
– What skills the nominee has brought to the business
– Examples of work that the nominee has worked on
– Anything else notable that the judges might be interested in


Catherine King – Winner 2017

Catherine King joined Crafted in October 2016 after graduating with a degree in Astrophysics from St Andrews. She brings analytical foresight and a thirst for learning to all aspects of her role as Insights Data Consultant. In her short time at Crafted, Catherine has fully immersed herself in not only her day-to-day job, but many of Crafted’s extracurricular activities – Friday yoga, ukulele club and Mario Cart included! She is known among her team for her unfaltering cheery disposition and diligent work ethic.

Catherine frequently undertakes projects such as keyword research for the British Library new web spaces, competitor analysis for new and prospective clients, and data reporting for a wide range of clients including Generator Hostels, Workspace Group and Tide. Utilising her data skills, she has become the go-to expert on Google Sheets (using various plugins such as Google Analytics and Supermetrics) and Data Studio, building on her knowledge with each new project.

As she has developed in the role her ability has gone from strength to strength and Catherine frequently suggests ways to improve processes, going above and beyond to enhance her role and expand her expertise. She’s always on hand to assist her colleagues in the PPC and SEO departments, proving herself as a meaningful resource and valued member of the team. Increasingly she has taken on more responsibility and ownership of her projects.

Catherine has made a real impact at Crafted. She brings her unique brand of enthusiasm to work on a daily basis and is an asset to the insights department, as well as Crafted as a whole.

Finalist 2017

Sabeena Thayananthan

Finalist 2017

Ebony-Storm Halladay